Celebrating International Women’s Day: 115 Marketing Ideas for Your Business

This year marks the 115th anniversary of International Women’s Day, a global celebration recognising the achievements of women across industries and communities around the world.

At Hush, we’re proud to have talented women across our team helping businesses grow through thoughtful strategy and marketing. So to mark the occasion, we thought we’d do something a little different.

We’ve put together 115 marketing ideas to get you thinking about new ways to promote your business.

Don’t worry, this isn’t a giant step-by-step guide telling you to go off and do everything yourself. Think of this as a spark list; a collection of starting points that might make you stop and think:

“Actually… we should probably be doing that.”

If even a handful of ideas below resonate with you, that’s a great place to start.

115 Marketing Ideas to Grow Your Business

Brand & Positioning

Before any marketing activity really works, you need a strong foundation. Your brand should clearly communicate who you are, what you do, and why people should choose you.

1. Clarify your unique selling point
2. Define your brand personality
3. Create brand guidelines
4. Develop a compelling brand story
5. Refresh your logo or visual identity
6. Create a memorable tagline
7. Define your mission and values
8. Position yourself clearly against competitors
9. Create a signature product or service
10. Develop a consistent visual style

Website & SEO

Your website is often the first impression potential customers have of your business. A well-structured site that performs well in search engines can quietly generate leads around the clock.

1. Improve your homepage messaging
2. Speed up your website
3. Create dedicated service pages
4. Start publishing blog content
5. Optimise your meta titles and descriptions
6. Add FAQs to key pages
7. Offer downloadable resources
8. Add stronger calls to action
9. Improve internal linking between pages
10. Add trust signals like reviews and accreditations
11. Showcase case studies
12. Use video content on your website
13. Improve local SEO
14. Create location-based pages
15. Add live chat functionality
16. Use exit-intent popups
17. Implement structured data (schema)
18. Build backlinks through PR and outreach
19. Create pillar content around key topics
20. Improve your mobile experience

Social Media Marketing

Social media remains one of the most powerful ways to stay visible, build relationships, and show the personality behind your brand.

1. Post more consistently
2. Share behind-the-scenes content
3. Run giveaways
4. Collaborate with influencers
5. Share customer testimonials
6. Create educational carousel posts
7. Go live on social platforms
8. Create short-form video content
9. Comment on industry news
10. Use trending audio where relevant
11. Create branded hashtags
12. Run paid social campaigns
13. Share team spotlight posts
14. Repurpose blog content into posts
15. Host Q&A sessions

Email Marketing

Email is still one of the most effective marketing channels available, especially when used strategically.

1. Build an email subscriber list
2. Create a welcome email sequence
3. Send regular newsletters
4. Offer email-exclusive promotions
5. Share customer success stories
6. Send abandoned cart reminders
7. Segment your audience
8. Run seasonal email campaigns
9. Create email mini-courses
10. Send re-engagement campaigns

Content Marketing

Great content builds authority, improves SEO, and gives people a reason to keep coming back to your brand.

1. Start a YouTube channel
2. Launch a podcast
3. Publish how-to guides
4. Host webinars
5. Run online workshops
6. Create industry reports
7. Design infographics
8. Share useful data insights
9. Produce checklists or templates
10. Write guest blog posts
11. Publish myth-busting content
12. Create comparison guides
13. Share industry trend predictions
14. Encourage user-generated content
15. Produce product or service demonstrations

Local Marketing

For many businesses, local visibility can make a huge difference.

1. Optimise your Google Business Profile
2. Collect more Google reviews
3. Sponsor a local event
4. Partner with nearby businesses
5. Attend networking events
6. Host a local workshop
7. Distribute targeted leaflets
8. Pitch stories to local press
9. Offer community discounts
10. Work with local influencers

Paid Advertising

Paid advertising allows you to reach new audiences quickly and scale the marketing channels that perform best.

1. Run Google Search ads
2. Use Google Display advertising
3. Run remarketing campaigns
4. Test YouTube ads
5. Use Performance Max campaigns
6. Run Meta ads
7. Test LinkedIn ads for B2B audiences
8. Create dedicated landing pages for ads
9. Target competitor keywords
10. Regularly test new ad creatives

Partnerships & PR

Strategic collaborations can dramatically expand your reach and introduce your brand to entirely new audiences.

1. Launch an affiliate programme
2. Partner with complementary brands
3. Run joint webinars
4. Create co-branded campaigns
5. Appear on podcasts
6. Speak at industry events
7. Send press releases
8. Build relationships with journalists
9. Provide expert commentary
10. Enter industry awards

Creative Marketing Ideas

Sometimes the most memorable marketing comes from ideas that are just a little unexpected.

1. Run a referral programme
2. Launch a loyalty scheme
3. Create limited-time offers
4. Offer free samples or trials
5. Host a pop-up event
6. Create branded merchandise
7. Use QR codes creatively
8. Send handwritten thank-you notes
9. Surprise loyal customers with rewards
10. Run a countdown campaign
11. Gamify your marketing with quizzes or spin-to-win tools
12. Offer a free audit or consultation
13. Launch a bold promotional campaign
14. Create a challenge or competition
15. Try something your competitors wouldn’t dare

The Secret: It’s Not About Doing Everything

Looking at a list like this can be exciting but it can also feel slightly overwhelming.

Because the truth is, successful marketing isn’t about doing all 115 ideas. It’s about identifying the right few activities for your business, executing them well, and staying consistent.

That’s where strategy comes in.

At Hush, we help businesses decide:

• Which channels will actually drive results
• Where their time and budget should go
• What’s worth testing
• And what probably isn’t

From web design and branding to SEO, social media, paid advertising and content marketing, we help turn ideas into a clear, focused plan.

Ready to Turn Ideas into Results?

If you’d like help turning ideas into a strategy that actually works, get in touch with the team at Hush. We’d love to chat with you about what marketing could look like for your business, where the biggest opportunities are, and how we can help you turn a few strong ideas into real, measurable results.