Black Friday Social Media Tactics Your Brand Needs

It’s that time of year again when everyone’s throwing out deals and hoping to catch some attention. But let’s be real: with so many brands shouting into the void, it can be a serious challenge to actually stand out on Black Friday.

So, how do you cut through the noise and grab people’s attention on social media? Here are some fun, effective ways to make your brand the star of the Black Friday show – from quick giveaways to influencer collabs.

1. Flash Giveaways – Get the Hype Going Fast

Who doesn’t love a good giveaway? Flash giveaways are perfect for Black Friday because they create that “act now or miss out” vibe. Basically, you run a quick, high-energy giveaway for a limited time – think an hour or two – and watch the engagement roll in. People just need to like, comment, or share, and voilà! Your brand’s getting more eyeballs.

How to Do It Right:

• Pick a prize your followers will actually want – something cool and on-brand.
• Keep it super easy to enter. The simpler it is, the more people will jump in.
• Use a countdown timer in your image or video to add a bit of urgency.

Example:

Cosmetic brand Glossier nailed it with quick, timed giveaways on Instagram. They offered flash deals where people had to comment within an hour, and, unsurprisingly, it went viral fast. More engagement, more visibility, less fuss!

2. Influencer Partnerships – Borrow Their Crowd

Influencers are like the megaphones of social media – they can amplify your message and reach a crowd that might not otherwise see your posts. For Black Friday, consider teaming up with influencers who match your brand vibe. Have them show off your product, offer an exclusive discount, or even go live with some Black Friday deals.

How to Do It Right:

• Pick influencers who actually fit your brand (not just whoever has the biggest following).
• Give them their own discount code – a little something they can share with followers, and a great way for you to track how much traffic they’re driving.
• Ask for Stories or live posts – something quick, relatable, and in the moment.

Example:

Fashion brand ASOS is a pro at this, working with influencers big and small who love their style. Each influencer gets a custom discount code, giving followers a reason to click right now and making it easy for ASOS to see how each influencer’s post performs.

3. Time-Sensitive Stories – Keep Them Coming Back

We all love the thrill of a time-sensitive deal, and Stories are perfect for that. They’re quick, easy, and disappear in 24 hours, making them a great tool for Black Friday flash sales, countdowns, and exclusive sneak peeks. Use countdown stickers and fun visuals to get people excited and checking back in.

How to Do It Right:

• Countdown stickers are your friend! Use them to build hype and get followers to set reminders.
• Post regular updates – you can use Stories to reveal new deals throughout the day, so followers keep checking back.
• No swipe-up link? No problem! Just make sure the link in your bio is easy to spot.

Example:

Electronics giant Best Buy does this on Black Friday, using Stories to share new deals each hour. With countdown stickers and exclusive looks at hot-ticket items, they keep followers coming back all day long.

4. User-Generated Content (UGC) – Let Your Fans Do the Talking

There’s nothing better than happy customers sharing their love for your brand. User-generated content (UGC) lets your followers spread the word, making your brand look credible and fun at the same time. For Black Friday, encourage your followers to share posts about their purchases or tag you in their unboxing stories – you can even give a little reward for the best post.

How to Do It Right:

• Make up a Black Friday hashtag for people to use when they post.
• Offer a small prize or discount code for those who tag you – a nice little incentive!
• Repost their UGC on your Story or feed, so they feel the love and your brand gets the exposure.

Example:

Home decor brand Wayfair crushed it with their “Black Friday at Home” campaign. Customers posted photos of their new decor, tagged Wayfair, and the brand was able to share real-life product photos in action.

5. Keep It Simple with These Easy-to-Use Tools

Good content doesn’t have to be complicated – there are tons of tools to make your visuals and videos look polished without needing to be a pro designer. Here are a few to check out:

• Canva: A go-to for designing quick, high-quality images and Stories.
• Adobe Spark: Great for making videos and graphics on the fly.
• Later: Schedule your Black Friday posts ahead of time and use their analytics to see what’s popping off.
• Instagram Countdown Stickers: Simple but so effective for creating that “it’s happening!” excitement.

Ready to Make a Splash?

With the right social media tactics, your brand can really shine this Black Friday. Try these quick ideas to boost your engagement and make sure people remember your brand. Need any social media help? Get in touch with the HushBots and we will happy to talk strategy with you.