Job Title: SEO & PPC Manager
Location: Darlington (hybrid – 3 days in office minimum)
Salary: From £30,000 depending on experience (full time)
Employment Type: Full-time, Part-time or Freelance (depending on workload) 

About the Role

We are looking for a driven and data-led SEO & PPC Manager with a strong focus on paid advertising management and technical SEO. This role is ideal for someone with 2-4 years’ experience who wants to take real ownership of performance marketing and play a key role in generating high-quality leads for the our clients.

You’ll manage paid campaigns, carry out technical SEO improvements, measure performance through GA4/GTM, and work closely with the wider commercial team to ensure we’re consistently reaching the right audiences.

This is an opportunity to play a strategic role in shaping our digital growth while continuing to develop your skills across both PPC and SEO.

Key Responsibilities

Paid Advertising (PPC)

• Plan, build and manage Google Ads, Meta Ads, and other paid media campaigns
• Conduct ongoing optimisation including keyword strategy, audience targeting, bidding, creative testing and landing page recommendations
• Implement conversion tracking and ensure accurate attribution through GA4 and Google Tag Manager
• Produce performance reports and provide insight-led recommendations to improve lead quality and ROI

Technical SEO

• Conduct regular technical SEO audits 
• Identify and resolve sitemap and site performance issues
• Support improvements to Core Web Vitals and overall site speed
• Optimise metadata, structured content and on-page elements based on SEO best practice
• Collaborate with developers to ensure technical changes are implemented effectively

Analytics & Reporting

• Monitor key KPIs across paid and organic channels, ensuring accurate data collection and reporting
• Build dashboards and reports to present results and opportunities clearly to internal teams
• Use insights to guide strategy across digital activity

Commercial Contribution

• Work closely with clients to improve lead quality and understand customer behaviour
• Assist in planning digital campaigns aligned with commercial objectives
• Keep up to date with industry changes, best practice and platform updates

Skills & Experience Required

Essential

• 2-4 years’ hands-on experience in digital marketing, including managing PPC campaigns and technical SEO auditing
• Working knowledge of Google Ads, Meta Ads, GA4, Google Tag Manager and Google Search Console 
• Confidence using SEO tools (SE Ranking, Screaming Frog, Ahrefs/SEMrush etc.)
• Strong analytical and problem-solving skills
• Ability to translate data into actionable insights
• Excellent attention to detail and organisational skills

Desirable

• Experience in B2B and B2C lead generation
• Experience in Google Merchant Centre or other e-commerce aggregators
• Understanding of conversion rate optimisation and landing page best practice
• Experience with CMS platforms (e.g. WordPress, Laravel, Shopify etc.)
• Experience using reporting software such as Google Looker Studio
• Familiarity with lead tracking solutions such as WhatConverts

What We Offer

• Hybrid working options after onboarding period
• Professional development and training budget
• Opportunity to take ownership of key performance channels
• Career progression to management
• Supportive and collaborative working environment
• Potential opportunity for part-time work, depending on workload.

Who This Role Will Suit

• A Digital Marketing, SEO or PPC Executive ready to take the next step
• A PPC specialist wanting more exposure to SEO
• An SEO executive keen to expand into paid media
• Someone who enjoys autonomy, problem-solving and working closely with commercial teams

A Few Of Our Perks..

• 28 Days Off: A generous holiday allowance including your birthday off and a full Christmas shutdown, so you can properly rest and recharge.
• Personal Development Fund: Annual budget to support your learning – whether it’s a new qualification, course, or conference
• Early Finish: A nice Friday flyer every other week to start the weekend early.
• Creative Fridays: Time set aside each month to explore new tools, platforms or ideas outside of client work
• Paid Volunteering Days: Give back to the community with a day or two each year to volunteer for causes you care about
• Modern Office + An Office Dog: A relaxed, welcoming space with collaborative zones, quiet corners – and a friendly office pup!
• Regular Team Socials: From relaxed lunches, office BBQs and pool competitions to full-on adventures – we like to celebrate wins and unwind as a team
• Free Spotify Subscription: Soundtrack your day with a Premium account on us, whether you’re powering through tasks or winding down.
• Birthday Day Off: Enjoy a well-earned day off to celebrate your birthday, on us
• Extra Days Off at Christmas: A little festive bonus – we close the office for extra time over Christmas, so you can properly switch off.
• Rijo Coffee Machine: Great ideas start with great coffee – enjoy unlimited, bean-to-cup brews, right in the office.
• Latest Equipment: From laptops to monitors, we’ll make sure you’ve got the tools you need to do your best work.

Deadline for applications: Friday 23rd April 2026

*Please note: We are not accepting unsolicited CVs or approaches from recruitment agencies at this time. Any submissions received will be treated as gifts and will not establish or imply any contractual relationship.