Must-Haves For Your Ecommerce Website Design

There’s no doubt that the ecommerce space is very competitive. With this competition comes certain components that most ecommerce sites employ in their ecommerce website design order to stay relevant and reliable to users and stay on top of the competition.

What are they and how can you do the same?

A User-Friendly Experience

Successful ecommerce websites can only exist because of their users. So it makes sense that you need to make sure your user experience is the best it can be to keep your customers coming back.

A good user experience (UX) tries to fulfil a customer’s needs and aims to provide positive experiences that keep a user loyal to your product(s) or brand. In this case, it’s to help them find what they want faster, without running into unnecessary complexities that can interrupt their path to purchase. Improving your website’s UX by including shopping categories, filters, and smooth checkout processes into your web design can make a huge difference for many users and be the tool that helps them make a purchase.

High-Resolution Imagery and Video

You’d be shocked how much of an affect low-quality images can have on conversion rates on a website. When it comes to making a purchase, the quality of a product image on a website is critical. A low-quality image will not only prevent your consumers from effectively and accurately seeing what the product looks like, depending on how pixelated the image is, but it could give a negative impression of your business and how professional you are in the eyes of your users.

We have a blog post all about how WebP image formatting can provide high image qualities while still maintaining low page load speeds coming very soon – keep your eyes out on our Blog page! 👀 

Genuine Customer Reviews

Reviews can impact a customer’s decision when purchasing a product while also strengthening a company’s reputation and reliability. Customer reviews have the power to build trust and inspire people to engage with the business. In the end, better customer interaction leads to increased income for companies.

If you visited two independent online retailers who both sold the product you’re looking for, but one retailer had no reviews or customer feedback and the other did, which would you be most confident to buy from? According to a study conducted on online reviews, 97% of consumers check online reviews before buying a product to get additional insights on not only the product but the place they are buying it from.

Reviews provide an opportunity for businesses to build a trustworthy and reliable relationship with their customer, a relationship which will most likely lead to them coming back in the future.

Product Search

It’s a missed opportunity if you don’t have search features on your e-commerce site. Without this feature, users would have to rely on chance and their own luck that they manage to find what they are looking for quickly before becoming impatient and going elsewhere.

Plus if you want to go the extra mile you can also add functionalities like auto-suggestions and spelling corrections to help make your on-site search  even more successful with users. Furthermore, making sure that every search query returns results is important. Even if your site has no matches to the search term entered, showing some of your most popular items as a default typically works well.

It’s easy to overlook some of these points when there is already so much to consider when it comes to e-commerce web design, but prioritising on-site UX is bound to affect your website’s conversion rate positively. You’ll be surprised at how much of an impact these points will have on your overall conversion rate, and these are only just a handful of some of the must-haves that you should consider implementing onto your e-commerce website.

If you’re looking for a new ecommerce website design or want to improve upon the one you currently have, get in touch with the HushBots!