Established for over 40 years, JMAC Group prides themselves on being a trusted partner with expertise across scaffolding, contracting, industrial services and much more.
JMAC Group is a multifaceted organisation operating across five key sectors: hire and sales, scaffolding, contracting services, industrial services and asset integrity.
As the organisation grew over the years and diversified the service and product offering, separate websites were created to represent each arm of the business.
With JMAC’s recent rapid expansion, it was the perfect time to unify all business divisions into one comprehensive platform, highlighting the full scope and capabilities of the growing organisation.
Each brand within JMAC had its own independent website, leading to fragmented online presence and user experience. To streamline and enhance their digital offering, JMAC needed to bring all divisions under one unified platform.
Hush recommended creating a single, all-encompassing website that consolidated the five brands while maintaining their individual identities. The aim was to simplify navigation for users, present the full scope of JMAC’s services in a cohesive way, and drive targeted inquiries across each division.
Key features of the website needed to include a dedicated homepages and sub-pages for each brand to ensure clarity and focus for different service lines, a press area for the latest news and updates across the group, a careers section to attract and engage talent and shop area to showcase products available for sale and hire.
It was also vital that the new website would be ready for ongoing digital marketing strategies to ensure quality traffic and therefore leads are driven and generated, inline with JMAC’s aggressive growth plans.
Hush developed a modern and intuitive website that seamlessly integrates the five JMAC brands while maintaining a clear structure.
The site is designed with user experience at the forefront, ensuring easy navigation between divisions. Each brand has its own distinct homepage and dedicated sub-pages to showcase services, backed by case studies to reinforce credibility.
The website also features a dynamic press area for regular updates, a careers section to highlight job opportunities, and a product shop for streamlined purchasing and rental inquiries. The design ensures each part of the group is well-represented while delivering a cohesive message for the entire JMAC organisation.
With a focus on driving engagement and inquiries, the new website is set to fuel further growth for JMAC across all divisions. Following launch, Hush have applied a tailored marketing strategy across a wide range of specialisms to ensure
“Hush impressed from the very first presentation when bidding for our website project, they displayed a very professional and structured approach and at a reasonable cost, the output was exceptional.
We have since invested in further marketing support in the management of our marketing function inclusive of PPC, SEO and various other marketing functions, Hush have been very transparent in providing factual data and billing at times below the PO value provided which further builds on the trust. transparency and integrity required when building long term and lasting partnering in business.
I would highly recommend Hush to any business whom wants Value for Money and a professional service and product, thank you to the Hush Team, in particular Jonny, Rosie, Chris and Dave.”
Luis McCarthy, Group Managing Director + Owner
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