GEO.

GEO explained

You’ve probably heard of SEO… but have you caught wind of GEO?

Generative Engine Optimisation is Google’s shiny new AI-powered spotlight; think of it as SEO’s smarter, faster cousin. And as of May 2025, over 55% of Google searches now feature those AI overview panels. That means your competitors can’t hide. But now? So can you.

GEO levels the playing field. Your competitors with big budgets have been clinging onto top search positions for years. But now, thanks to AI overviews, you can rank alongside them or even ahead of them, and the best bit? They can’t switch it off.

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Why GEO Matters Right Now

• Over 55% of Google search results now feature an AI overview (AIO) – and they’re not going anywhere.
• 81% of AIO results also include a People Also Ask (PAA) section – we’ve been helping clients win in this space for years.
• Almost half of AIO sources come from below the top 10 rankings – meaning if you’re not already ranking highly, you now have a golden opportunity to be seen.
• AIOs dominate screen space – often taking up almost half of the results page, acting like a digital billboard for your brand.
  
• Organic click-through rates are dropping – AI overviews are siphoning attention and clicks away from traditional results.

GEO is your way into those high-visibility positions without relying solely on old-school organic SEO.

And while AI overviews are still less common for local searches, that only reinforces the need for a combined SEO + GEO strategy. You still need a strong local SEO foundation – but now, GEO gives you a national-level boost that puts your brand in front of more people.

GEO Also Optimises You for ChatGPT (and Every Other AI Assistant)

GEO isn’t just about dominating Google’s AI overviews. It also prepares your brand to be the answer across every major AI assistant; ChatGPT, Bing Copilot, Perplexity, Gemini, Claude, and whatever comes next.

This is where GEO (Generative Engine Optimisation) comes into play. It’s the AI-era evolution of SEO, focused on making sure your content gets cited directly within AI-generated responses.

GPT? What’s it matter?

• There are now 300+ million weekly ChatGPT users and counting. AI platforms are fast becoming the first stop for searchers – and the brands being referenced inside answers are winning clicks and trust.
• Unlike traditional SEO, GEO isn’t about being in a list, it’s about being quoted in the actual response, linked directly as the source of truth.
  
• As AI tools power everything from travel planning to product research, your brand showing up in these spaces is free exposure you can’t afford to miss.

Hush Digital + GEO = Smarter Results

At Hush, we’re not chasing algorithms, we’re teaming up with them. Here’s how we help you clinch your spot in AI-powered search:

• GEO Strategy Blueprint
  Identify the AI queries your customers are asking and craft high-impact, machine-readable answers that Google’s algorithms love.
• PAA & AI Panel Optimisation
  We build upon our SEO stronghold – from PAA to AI overview panels – making sure your brand is the trusted voice in search.
• Real-Time AI Visibility Monitoring
  Track your AI-panel positions, evaluate competitor panel placements, and adapt your strategy swiftly.
• Content Recipe for AI-readability
  Structured content guides AI to highlight your brand. Think: concise definitions, bullet‑points, FAQs, listicles, and answer-ready snippets.
• Performance-Driven Insights
  Detailed reports showing AIO share, AI appearance, and traffic, so you know exactly how AI boosts your bottom line.

Your Path to AI-Dominance

1. Book a Free GEO Audit
   We analyse your current visibility in AI overviews and PAA results, identify smart opportunities, and show you how to win.
2. Custom Strategy & Implementation
   We tailor your roadmap; from pinpointing topics to optimised content to technical tweaks, all designed to conquer AI overviews and get you seen by your target audience.
3. Monitor, Measure, Optimise
   AI is evolving fast. We track your performance, outpace competitors, and update your strategy as Google shifts.

Don’t Just Rank. Be the Answer.

Organic ranking is still important – especially for local audiences. But AI overview panels are now the crown jewels of search visibility. With Hush Digital’s SEO roots and future-ready focus, you’ll be “top answer” everywhere that matters.

“GEO turns search into a level battlefield – no need for mega budgets to play like the big guys.”