Social Media Influencer Marketing.

General Effectiveness & Engagement

If you’re wondering how social media influencer marketing can benefit your digital strategy, then this is what you need to know…

• 93% of marketers have used influencer marketing, with 86% using it to increase brand awareness and 74% to reach new or target audiences​​.
• Over 83% of marketers believe it to be an effective form of marketing​​.
• TikTok has the highest engagement rate compared to Instagram or YouTube, with nano-influencers on TikTok showing an engagement rate of around 9.4%​​.
• Instagram micro-influencers have an engagement rate of 3.86%, while mega-influencers have around 1.21%​​.
• 61% of consumers trust influencer recommendations​​.

Industry Growth and Market Size

• The influencer marketing industry was projected to reach £16.6 billion in 2023, up from £1.3 billion in 2016​​.
• The global Instagram influencer market size is expected to reach $22.2 billion by 2025​.

Budget and Spending

• 67% of brands planned to increase their influencer marketing budget over 12 months​​.
• Most brands spend less than £40,000 annually on this type of marketing, with 43% not spending more than £8,000​​.
• On average, businesses gain £5 in revenue for every £1 spent on influencer marketing​​.

Consumer and Market Trends

• 31% of social media users discover new products through influencers, with 43% of Gen Z preferring influencers as a product discovery channel​​.
• 32% of Gen Z social media users are influenced by influencer recommendations in their purchase decisions​​.
• 61% of consumers find relatable influencers most appealing​​.

Influencer Categories and Charges

• Brands prefer to work with small (nano and micro) influencers instead of expensive macro-influencers and celebrities​​.
• Nano-influencers on Instagram charge between £10-100 per post; micro-influencers charge between £100-500; macro-influencers charge between £5,000-£10,000​​.
• On TikTok, nano-influencers charge between £5-£25 per post; micro-influencers charge between £25-£125; macro-influencers charge between £1,250-£2,500​​.

Why your business should consider social media influencer marketing

Enhanced Brand Awareness

Influencer marketing can significantly increase your brand’s visibility and presence on social media platforms, reaching a wider and more diverse audience.

Targeted Audience Reach

Influencers often have specific niche followings, allowing businesses to target their marketing efforts more effectively to a relevant and engaged audience.

Increased Credibility and Trust

Influencers are seen as trusted sources by their followers. Endorsements from influencers can lend credibility to a brand and build trust among potential customers.

Higher Engagement Rates

Influencer marketing typically produces higher engagement rates compared to traditional advertising methods, as content is often more personalised and relatable.

Cost-Effective Marketing

Many businesses find influencer marketing more affordable compared to traditional advertising channels, with a higher return on investment.

Content Creation and Diversity

Influencers create original, creative content that can enhance a brand’s content strategy, offering fresh perspectives and diverse ways of presenting products or services.

Boost in Sales and Conversions

Influencer endorsements can directly influence buying decisions, leading to increased sales and better conversion rates.

Valuable Insights and Feedback

Working with influencers can provide businesses with valuable insights into consumer behaviour and preferences, aiding in the refinement of marketing strategies and product development.

The Hush approach

At Hush, we recognise that having an active and engaging social media presence is crucial, but without strategic influence, it might not yield the desired impact. This is where social media influencer marketing becomes indispensable for amplifying your digital footprint. 

Social media influencer marketing stands out as a critical asset in bolstering your online visibility. We offer a diverse range of influencer marketing solutions, from selecting niche influencers to crafting bespoke content strategies. 

This allows you to tailor your approach to influencer marketing, aligning it seamlessly with your target audience, budget constraints, and overarching business objectives.

Why not get in touch with us and have a chat about it?