How To Rebrand Your Business

11 Jun 2022

If you are looking to rebrand your business identity, you’ve come to the right place. Rebranding can take many forms, but renaming your company and creating a new look is something we can help you with at Hush Digital.

Sometimes there are concerns surrounding rebranding but it is possible to give your business a fresh lick of paint without losing your audience or disappointing existing customers. 

Our skilled team of marketers, graphic designers and web developers are here to listen and understand your concept. We are experts in creating new looks for businesses up and down the UK and helping visions become a reality.

What does rebranding a business involve?

Creating a modern design

Perhaps your business has outgrown the design that was initially drawn up years ago and it’s time for a refreshing new look. 

Overall, the design associated with your business can include the company’s logo, brand colours, website, email templates, and business cards. 

These design elements are closely aligned with a business, therefore it is important to ensure that enough time and resources are given to each.

Renaming your business

Like the design, your business may have outgrown its existing name. However, the name is what is most associated with a business, therefore changing it is not a decision to take lightly. 

At Hush Digital we can help and advise on this to reflect your company’s identity and support core missions, while still preparing for future growth in your business.

Updating visions and missions

In order to be successful, a business should be able to adapt to an evolving world and change in customer preferences and behaviours. It is important to consistently keep track of how your customers engage with your brand and adapt with their changing habits.

What to consider before rebranding 

Rebranding requires planning, research and strategy; however, it is a business move that can add value, build customer engagement, and make your business stand out from the crowd.

Make sure you know why you’re rebranding

The success of rebranding is determined by the reason you are choosing to do it. Rebranding will involve your marketing, web presence, client list, and a host of other elements so it’s important to know why you are carrying out such a major undertaking.

Plan a detailed strategy

You may be surprised by the complexities associated with rebranding your business but at Hush Digital we can help with this.

While initial plans to rebrand may seem like a simple focus on deciding a new name and matching web domain, the process will also include designing new logos, website design and content, marketing the services that you offer, and reaching your target audience.

Communicate with your customers

In order to maintain existing relationships with your customers, communicating with them during a rebrand is essential. If they don’t understand why the changes are occurring, they may begin to lose trust in the business.

Communicating with your customers should be as public as possible and this approach may even lead to new business exposure.

When it comes to running a successful business, branding definitely matters. If you’re looking for a fabulous new look, speedy website, and marketing strategy get in touch with the HushBots.

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