Top Tips To Increase Instagram Engagement

20 Feb 2022

If you’re looking to increase engagement on your Instagram business profile, at Hush we have some of the best tips to help you start seeing results sooner rather than later.

Over the years, Instagram has added to its list of opportunities for users to drive follows, likes comments, and reshares. There are now more ways than ever to gain user traffic and engagement but having a devised strategy is what is crucial to your social media presence. 

From reels to stickers, to shopping links and more; reaching your desired audience can be done easily with some commitment and creativity. 

Reply to comments and direct messages

Becoming more human in the world of social media is more important than ever. Often, when people engage with anything online, they can feel like they are interacting with a robot instead of a real person.

While this is sometimes the case, social media should in fact be sociable. Therefore, build rapport with your followers and customers by letting them know there is a human behind the account. Reply to comments, direct messages, and ask questions to start a conversation. 

Make creative reels 

Reels are the best way to engage your audience on Instagram at the moment and should be a key element in your content strategy. Instagram’s algorithm boosts content based on user engagement and videos grab user attention longer than image or text-based content. 

Video is also more inclusive than other types of content because of its audio and visual capabilities, which is great for engaging users and attracting new audiences.

Use Stickers on Instagram Stories 

There is nothing new about Instagram Stories, however, the way we use them to interact and engage audiences has changed over the years.

Adding music Stickers with trending audio can be a simple but effective way to help your followers take action. There are also Stickers that allow you to link to websites as well as Stickers for polls and quizzes.

Creating polls and quizzes is a great way to gauge your audience’s interest in a fun and interactive way. These types of Stickers can lead to opportunities for a Stories series that your followers look forward to every week.

Instagram Live

Going live on Instagram is an effective way to improve your discoverability. A great way to go live is to host Q&A’s with your followers to give them the opportunity to learn about you and your brand or business.

Your audience will be able to ask you business-related questions about upcoming products, launches, and events and the more often you do this the more likely they are to look forward to attending the next one.

Include CTAs in your captions

Captions with a clear call to action receive significantly more engagement. The more comments your post receives in the first hour of being live, the more exposure your post will have in your followers’ feed.

When putting together a caption for your post, consider asking your followers to comment or reshare something. The more you encourage your followers to participate the more likely they will.

If you need help building a strategy to aid your social media presence, get in touch with the HushBots. We have a wealth of knowledge when it comes to raising brand awareness, increasing engagement, and getting good results. Get in touch with us.

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