Moving Your Business Online During a Pandemic

10 Oct 2020

For virtually every company in the UK, COVID-19 has had a significant impact. But many companies have reacted and adapted rapidly, moving online and creating a new website to survive and continue to provide their customers with their products or services.

Moving online is a good way to keep your business going during a pandemic.  Even if you don’t have goods to sell like a retail business, a website is a useful way to engage with your current customers as well as help create new customers by taking your brand online.

We’ve written a short guide on how to make the shift and take your business online during the coronavirus pandemic.

Step 1: Domain Name

If you don’t have one already, the first step you’re going to want to take is to register a URL aka a domain name. Your URL should be something similar, or preferably the same as the name of your business or brand so your customer can quickly recognise and remember it.

Step 2: Website

Setting up a new website or getting your current website redesigned to wow customers with a new look might seem overwhelming, but it’s not as hard as you might think. First thing you’ll want to do when looking into a new website is ensuring that all those existing and potential customers have something professional, modern and aesthetically pleasing to look at. Not only does this make your brand look professional but it’ll also help keep your customers on your website for longer. First impressions are everything, so your website needs to be the best it can be. Get in touch with the team at Hush to get your new website project started.

Step 3: SEO

Once you have a website you want to make it as easy as possible for your customers to find it. Search Engine Optimisation (SEO) can help you with that. When people type certain questions or keywords into search engines like Google, SEO makes your page easier to find. The better your SEO, the higher your website will appear on the search engine ranking lists, and the more likely your audiences will see your website.

With the current climate and a large majority of people opting to do their shopping or work from home, it’s a great time to make sure your website has good SEO.

Digital marketing platforms such as Facebook, Instagram, LinkedIn, and Twitter can also be a big help at boosting your businesses engagement with customers. So if you feel your social media presence is lacking in some areas or you have not built a social media profile for your business at all yet now is a good time to get started on this too.

Get started with a new Website, SEO, or PPC support at Hush!

Based in Darlington, the team at Hush Digital are perfectly placed to help get your brand started or boost your current brand online. Using bespoke website design and development solutions to tailored SEO, PPC and much more, Hush can help your digital presence stand out in a crowded market. Contact the team today on 01325 361 729 or email us at [email protected].

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